Master Kong has teamed up with "The Strange Tales of Tang Dynasty 3" for a deep collaboration, launching a single-episode customized short drama titled "Spicy Breakthrough of the Strange Tales". Starring the original cast, it will be updated daily from November 18th to 24th. The plot integrates Master Kong's noodle shop into the Tang Dynasty setting, with seven spicy instant noodles serving as "external equipment" for solving cases - for instance, the Spicy Beef Noodle inspires detective work (in the first episode), and the Sour and Spicy Beef Noodle transforms into a "wedding noodle" to witness the romance of characters (in the third episode).

The campaign highlights Master Kong's seven regional spicy noodles, including Spicy, Sliced Pepper, Pickled Pepper, and Oil-Poured Spicy and Sour Soup Noodles, each matching a scene in the drama: the Spicy Noodle corresponds to the thrilling fight scenes of Lu Lingfeng, and the Sliced Pepper Noodle triggers Fei Jishi's "numbing inspiration". A new "Spicy Breakthrough Challenge Pack" has been innovatively added, allowing users to freely adjust the spiciness level, catering to preferences from "a little spice for a pleasant mood" to "can't live without spice". The packaging features illustrations of characters from "The Strange Tales of Tang Dynasty", enhancing its collectibility.

From November 28th to 30th, Master Kong will open a "Spicy Breakthrough of the Strange Tales" pop-up store at Xinrong Tianjie in Wuhan, recreating the noodle shop scenes from the drama. The event consists of three sections: a free spiciness challenge, a limited-time DIY noodle-making interaction; on November 29th, "Spicy Heartthrob" He Congrui will make a surprise appearance to meet fans and offer autographed photos; collecting stamps and checking in to win hidden souvenirs and spicy gift packs, encouraging fans to become "detective teams" to solve puzzles.