我们很高兴地宣布,Danny Lee(李世華)已正式加入 Monks,担任大中华区董事总经理,即日起正式生效。
We are pleased to announce that Danny Lee (李世華) has officially joined Monks as Managing Director of Greater China, effective immediately.
他将携手Monks上海客户服务总监Dixi Chern,共同推动创新,通过AI与科技赋能,加速Monks在大中华区的业务拓展。
He will work closely with Monks Shanghai Client Services Director Dixi Chern to drive innovation, leverage AI and technology, and accelerate Monks’ business expansion in the region.
Danny 在品牌与营销领域拥有多年领导经验,曾在大中华区、英国及亚太多个市场带领团队推动整合传播创新和品牌进化。他将借助 AI 和数字化能力,帮助 Monks 为客户打造更具文化影响力、创新性和商业驱动力的解决方案。
Danny has extensive leadership experience in branding and marketing, having led teams in Greater China, the UK, and multiple Asia-Pacific markets to drive integrated communication innovation and brand evolution. Leveraging AI and digital capabilities, he will help Monks create culturally impactful, innovative, and commercially driven solutions for clients.
“中国是全球文化能量与数字创新最具活力的市场之一。在这个激动人心的时刻加入 Monks,我深感荣幸。”Danny Lee 表示,“依托 Monks 的全球网络与数字化基因,我期待与团队及合作伙伴携手,打造兼具文化影响力、创新引领力与商业驱动力的品牌作品。”
“China is one of the most vibrant markets for cultural influence and digital innovation worldwide. I am truly honored to join Monks at such an exciting time,” said Danny Lee. “With Monks' global network and digital foundation, I look forward to working hand-in-hand with the team and partners to build brand work that combines cultural impact, innovation leadership, and commercial momentum.”
加入 Monks 之前,Danny 曾任波司登首席品牌官,带领品牌完成全方位重塑与升级;他也曾在耐克大中华区负责多品类市场战略与整合营销,并在 WPP 旗下多家代理公司担任高管职位,为全球领先品牌提供数字化转型及创新服务。
Before joining Monks, Danny served as Chief Brand Officer at Bose, where he led the comprehensive rebranding and upgrading of the company’s brand. He also held responsibility for multiple category market strategies and integrated marketing in Greater China at Nike, and previously held senior management positions at several WPP agencies, delivering digital transformation and innovative services for leading global brands.
Monks亚太区执行副总裁Kenny Griffiths表示:“Danny是极具远见的市场营销领导者,深谙如何将品牌战略与文化洞察融合一体。他的加入不仅代表了Monks对大中华区及亚太市场的长期承诺,也标志着我们区域发展的新篇章。同时,也衷心感谢Rogier Bikker多年来为Monks大中华区打下的坚实基础。期待Danny带领中国团队,与客户携手实现品牌长期价值,共创高质量增长。”
Kenny Griffiths, Executive Vice President of Monks APAC, said: “Danny is a visionary marketing leader who understands how to integrate brand strategy with cultural insight. His appointment not only reflects Monks’ long-term commitment to the Greater China and Asia-Pacific markets but also marks a new chapter in our regional development. At the same time, I sincerely thank Rogier Bikker for laying a solid foundation for Monks Greater China over the years. I look forward to Danny leading the China team to work hand in hand with our clients to realize long-term brand value and create high-quality growth together.”
作为全球战略的重要组成部分,Monks将持续加码大中华区市场布局,聚焦规模化内容生产、数据与数字媒体整合及科技驱动创新,为品牌提供全链路数字化解决方案,助力客户实现品牌影响力提升与可衡量的商业增长。
As part of its global strategy, Monks continues to strengthen its presence in Greater China, focusing on large-scale content production, data and digital media integration, and technology-driven innovation to deliver end-to-end digital solutions that enhance brand influence and drive measurable business growth.